Published: A Gen-X perspective of online information and reputation management

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My paper, ‘Managing and evaluating personal reputations on the basis of information shared on social media: a Generation X perspective’, has been published in Information Research. The paper is co-authored with my PhD supervisors, Peter Cruickshank, Professor Hazel Hall, and Alistair Lawson and shares some early findings from my PhD research, specific to my Generation X data subset.

The paper was presented at the Information Seeking in Context (ISIC) 2016 conference in Zadar, Croatia, this past September. (Slides are available here and can also be found below.)

Some of the results shared in the paper indicate that:

  • Participants view their online identity (or identities) as representations of their offline personas. In some cases, personal and professional personas are kept separate by using different online platforms for different aspects of an individual’s offline life.
  • Self-censorship is a key tool in the management of reputation, with censorship activities varying based on the platform and perceived audience.
  • It can be difficult to identify information behaviours that elicit positive evaluations of others, yet negative evaluations can be made in an instant if someone shares information (for example, a tweet or Facebook post) that is in stark contrast to their own views and opinions.
  • The levels of intentional reputation management varies, and is more often concerned with how the information will be received by others, rather than the impact on their own reputation.

The full study is expected to be completed in spring 2017. The full results will combine the Generation X subset with data gathered from an equal number of Generation Y and Baby Boomer participants. At that time, the three datasets will (most likely) be combined to discuss information behaviours based on the four research questions as a whole, rather than as generation groups. However, I hope to be able to pull at least some generational-based data for future small reports, papers, or posters.

The full text of the paper is available in Information Research, along with other papers from the ISIC conference. Below is an abstract and the presentation slides. Please do get in touch if you have any questions about this paper or my research as a whole.

Managing and evaluating personal reputations on the basis of information shared on social media: a Generation X perspective

Ryan, F., Cruickshank, P., Hall, H., Lawson, A. (2016). Managing and evaluating personal reputations on the basis of information shared on social media: a Generation X perspective. Information Research.

Abstract
Introduction. The means by which individuals evaluate the personal reputations of others, and manage their own personal reputations, as determined by information shared on social media platforms, is investigated from an information science perspective. The paper is concerned with findings from a doctoral study that takes into account prior work on the building and assessment of reputations through citation practice, as explored in the domain of scientometrics.

Method. Following the practice of studies of everyday life information seeking (ELIS), a multi-step data collection process was implemented. In total forty-five participants kept diaries and took part in semi-structured interviews. In this paper fifteen of these participants are represented.

Analysis. A qualitative analysis of the data was undertaken using NVivo10 to consider the information practices of one of three age group cohort generations: Generation X.

Results. Results generated from this initial analysis show some clear alignments with established knowledge in the domain, as well as new themes to be explored further. Of particular note is that social media users are more interested in the content of the information that is shared on social media platforms than they are in the signals that this information might convey about the sharer(s). It is also rare for these users to consider the impact of information sharing on personal reputation building and evaluation.

Conclusion. The analysis of the full dataset will provide further insight on the specific theme of the role of online information in personal reputation management, and contribute to theory development related to the study of information seeking behaviour and use.

A full set of data, at last!

dataThis week marked a very exciting, very important part of my PhD research: I completed my data collection! That means I now have a full set of data from 45 participants. Which is even more exciting for me, as I has experienced a few delays in my data collection.

At this stage, my participants have been divided into three sets: Generation Y (born 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946-1964). It is possible that I will divvy them up into narrower age groups for some or all of my findings, but this is where the groupings are at this time. Regardless, my intentions are to analyse my data through an age-based lens. (With an open mind to considering other ways of looking at the data.)

Each participant provided three general types of data: Some general background information about their education levels, employment, and social media history; information from a week’s worth of data collection; and the responses from their interviews. The background information will be used to help me classify my findings during the analysis stage and may help to determine sub-groups within the generations or other age bands. The data from diaries and interviews, however, will largely be treated as the same type of information—at least in the beginning.

Now that I have all of my data, I need to complete the transcription of the interviews. And then it will be time to code everything up before the all-important analysis stage. I will share a bit of insight into each of these steps as I go along.

Things are certainly looking up in my world of PhD dreams… and I am feeling more and more confident about those dreams becoming a reality. And that means that I will likely be sharing a bit more of my progress and thought processes with you. But for now … it’s time to crack open a bottle of Prosecco to celebrate this great research milestone!

Data delays

2015.12.11.deadlinesI began recruiting participants for my main study in early-September. At the time, I had this silly notion that I would be finished with my data collection by the end of October. Easy peasy, right?

Wrong.

Because that naïve notion came with the assumption that people would be so excited to participate in my study that I would have all of my participants identified and signed-up by mid-October. But by the time October came to an end, only seven participants had completed the study—less than 20% of my total sample of 45 people. (I didn’t even have all 45 participants by then.)

So… that was my first delay for my data collection.

But by that time, I had increased my participant numbers enough to where I thought I might be able to finish my data collection by the end of November—so long as I could identify a few more participants. But then, as often happens, some participants withdrew due to other commitments (whilst some just never responded past their initial agreement to participate). It happens. And It’s nothing personal, right?

By mid-November I found myself sending out more calls for participants, wondering just how I would manage to find a full set for each of my three age groups. And I realised—with great disappointment in myself—that I would have to delay my desired data collection deadline to the end of December. That’s OK though, because it’s only a two-month delay, right? And surely I won’t have to delay again, right … ?

As November began to crawl to an end, I was excited to see that I had all of the Generation X participants I needed—and I even had inquiries from enough Generation Y- and Baby Boomer-aged people to complete those groups.

Yes, December was going to be my month! I just knew that by the end of December—by the end of 2015—I would have all of my data collected. And for a while, I was actually convinced that I would actually manage it; that I would actually manage to collect data from all 45 participants (15 per group).

In fact, by the 3rd of December, I had successfully completed data collection for Generation X. (Which is my generation group, so I took extra pride in my fellow X-ers for that.) By that time I also had a full set of volunteers who were on track to complete by the end of the month; by the end of the year.

However, as often happens, I lost a couple of people again. Darn! (No hard feelings; I totally understand that other things come up.)

I am now sitting on the very edge of my (delayed) goals of completing data collection by the end of 2015. I have enough volunteers (and a couple of back-ups in case there are more withdraws). I have two more interviews scheduled and another three tentatively scheduled. I also have two participants geared up to start the process next week—which might give me just enough time to get their interviews completed before the Christmas holidays.

In fact, it is possible that I will be able to complete my data collection for Generation Y before Christmas—assuming no one drops out before then. (There are only three more interviews to go for that group, two of whom might be done before next weekend.)

However, I won’t be able to complete my Baby Boomer group until the New Year as I still need one more (confirmed) participant—and two of my participants can’t begin the process until January. (I need a total of six more completed data sets for that group, though one is scheduled to complete tomorrow.)

Am I a bit disappointed with the delay? Yes, of course I am. Not because of the participants (for whom I am ever-so grateful) but because I didn’t anticipate the process taking so long. I’m disappointed in myself for not having started to recruit earlier and for not having developed a better way of communicating with potential participants to minimise attrition rates.

However, a PhD isn’t just about the research and the thesis. A PhD is about learning how to do academic research. It’s about making mistakes and learning from them; it’s about creating best practices for the future; it’s about trial and error and coming out on the other end as a successful researcher.

So, are my data delays a failure? No, not really. They are merely a lesson in how best to manage the process for the next time. And explaining these learnings will be a great way to pad out that 80,000-word thesis at the end of it all!

And, of course, at least I can go into the New Year fairly confident that I will have successfully completed my data collection by the end of January. I think. I hope. And I pray.

(And again, I have to say thank you to all of the people who’ve participated so far. Because without you, there would be no data. And no data means no PhD!)

Participants wanted!

help-meI am currently recruiting for my PhD research and would love some help in building my participant list. I am recruiting participants aged 18 and older who live in the UK and use social media and social networking sites.

The study will investigate the role of online information in creating, building, and assessing personal reputations. I am using a combination of participant diaries and interviews to gather data, and aim to complete my data collection by the end of November.

Participants will be asked to keep a diary of their social media use for one week followed by an interview. Diaries can be completed by hand or electronically, and interviews can be face-to-face or via Skype.

If you are interested in participating, please visit my recruitment page.

And if you could please share this page with your connections, I would appreciate it!

And, as always, thank you for your support and encouragement as I work towards becoming Dr Ryan!